Understanding the Problem
To better understand the problem in which our community faced, my team and I researched the long term effects of loneliness among elderly and how COVID-19 is effecting Texas residents today.
One of our key finds was that loneliness increases a persons chance of developing dementia by 40%. The good new is, loneliness is a modifiable factor that can be intervened.
Defining our Personas
Our goal was to help elderly suffering from loneliness and combat it's side effects. To help us define our target audience, we surveyed 17 caregivers and nurses who work with the elderly directly. From our survey, we learned keeping in contact with loved ones was the strongest weapon against loneliness. This led us to create Danielle and Lori. A mother-daughter duo to represent our ideal user’s profile, needs, and wants.
In the current scenario, Danielle begins to feel lonely and her health starts to deteriorate soon after. It's not until her nurse notices these changes does she contact Danielle's daughter, Lori, to encourage her to communicate with her mother. This is a reactive cycle, waiting for there to be a problem before intervening.
How might we ...
help the elderly feel connected to their family at all times?